The Ducati Dealership in Shibuya, undoubtedly one of the most dynamic areas of Tokyo, has been revamped.
The Ducati Dealer is located in the area around Shibuya station, one of the most crowded stations in the Japanese capital. The district is illuminated by large screens present on buildings in the area.
For this project, the Dealer opted for a renewal of the premises, with an increased focus on the sale of clothing and accessories in order to satisfy many visitors passing through the neighborhood. Moreover, in 2020 the Olympics will be held in Tokyo, and therefore this flagship store will be a reference point for Ducati's Japanese and international fans during the games.
Ducati Lifestyle Tokyo has two screens that broadcast interactive content of the latest models from the Ducati and Scrambler range. From the outside they draw attention to the store, together with a customized platform in the shop window, where the V4 R was put on display for the occasion.