The city of Xi’an has welcomed a new Ducati dealership. Many fans of Borgo Panigale’s motorcycle brand have visited the store during the opening event, which took place last weekend.
The new store is located in the biggest and most developed city in the centre of the North-West part of China, in Shaanxi province. The ceremony event took place on Saturday 28th and Sunday 29th and was a great success: many participants attended the inauguration and Ducati Xi’an managed to collect several additional sales of new motorcycles.
Xi’an represents the eastern starting point of the Silk Road and it is one of the most important cities in China. This new opening confirms Ducati’s attention towards the Chinese territory.
The inauguration event finished on Sunday night, when a Ducati parade of over 30 bikes paraded in front of the dealership. Fans and spectators gathered together to assist at the gathering.