The third edition of Motor Valley Fest, the highlight of the Italian automotive industry, kicks off in Modena from 1 to 4 July. Ducati, together with Ferrari, Maserati, Lamborghini, Pagani, Dallara and Energica, will be in the front row for four days of conventions, round tables and events.
An unmissable event that chronicles the excellence of the car and motorcycle brands born in Emilia Romagna and known all over the world, to discover the innovation and the history of Italian automotive and motoring tradition through a full program of activities.
For the first time, the four racetracks of the Region – Varano’s Autodromo Riccardo Paletti, the Autodromo di Modena, Imola’s Autodromo Internazionale Enzo e Dino Ferrari and the Misano World Circuit Marco Simoncelli - are also participating jointly.
The presence of Ducati at the festival is organised into different places and moments, starting from Thursday 1 July with the inauguration conference followed by the cutting of the opening ribbon, which sees the participation of Claudio Domenicali in the dual position of President of Motor Valley and CEO Ducati:
"Motor Valley represents the ability of our territory to network and promote the assets available in this Valley - unique in the world - such as international racetracks, private collections and automotive brands, on a tourist and industrial level. It also expresses the ability to enhance technological innovations, unique design, the performance and the professionalism that these brands embody. In this sense, Motor Valley Fest is an important opportunity for discussion between the major international players in the sector as well as an opportunity to relaunch and share the passion for two and four wheels, another characterizing value of our Region. The association also enhances the prestige and value of the universities, of the artistic and food and wine culture of the area, which is why we are proud that the 2021 edition of Motor Valley Fest is part of the agreement for the promotion of Made in Italy signed with the Ministry of Foreign Affairs and International Cooperation and the ICE Agency with the Emilia-Romagna Region and Apt Servizi Emilia-Romagna”.
Not to be missed is the appointment with the "Race of Made in Italy" on Sunday 4 July at 10.00 CEST, which will see eight competitors including the two Ducati MotoGP riders "Pecco" Bagnaia and Enea Bastianini, in a chase race on the oval of the Parco Novi Sad in Modena driving two Lamborghini Challenge Huracàn Super Trofeo Evo 2. Before the competition, the riders will make a presentation lap together with Claudio Domenicali, President of the Motor Valley, who will open the group riding a Panigale V4 with special tricolour graphics tribute to “Made in Italy”, created by Aldo Drudi for the occasion. The same livery will also feature on two Lamborghini Huracàn Evo cars.
A fun dynamic activity for all two-wheel enthusiasts will be the test ride sessions at the Modena circuit, available every day from 2 to 4 July, during which it will be possible to test the new Multistrada V4 S. From the circu it, the test ride will head to the open road to fully appreciate the qualities of the bike on a route designed specifically by a team of Ducati professionals who will follow the riders. It is possible to pre-register and book a session by writing to firstname.lastname@example.org.
In the splendid location of Piazza Grande it will be possible to discover close-up the latest bikes of the Ducati range, such as the new Diavel 1260 S Black and Steel, the Multistrada V4, the Panigale V4 SP, the Monster Plus, the Hypermotard SP and the Ducati Scrambler Desert Sled. There will also be folding e-bikes, scooters and accessories for electric mobility under the Ducati, Ducati Corse and Ducati Scrambler brands.
In the fascinating courtyard of the Military Academy, Ducati presents a selection of the bikes that make up the temporary exhibition "Troy Story: The Legend of a Champion" dedicated to Troy Bayliss to celebrate the 20th anniversary of the first world title won by the Australian rider in the 2001 Superbike World Championship. There will be the three bikes with which Troy won his three SBK titles: the 996 Factory 2001 Testastretta, the 999 Factory 2006 “Superman”, and the 1098 R Factory 2008.
Also at the Military Academy, in the exhibition area dedicated to Autopromotec and the Motor Valley Development association, it will be possible to admire the Acquabianca marble sculpture "Fortitudo mea in levitate" (My strength is in lightness). Inspired by the aesthetic canons of the Panigale, the work emphasizes the contrast between the lightness of the shapes and the weight of the blocks of white Carrara marble.
Ducati is also taking part in several round tables and speeches over the four days. On Thursday 1 July, Davide Barana, Ducati Corse Technical Director, participates in the convention dedicated to the racing world while, on 2 July, Patrizia Cianetti, Ducati Marketing and Communication Director, will be the protagonist of a round table on Social Changes: How Consumers Change.
Simone Di Piazza, Ducati’s Head of Innovation and R&D Services, will give a speech on the topic of innovation and will meet start-ups as part of the "Innovation & Talents" format dedicated to talents and innovation. On 3 July, Pierluigi Zampieri, R&D Vehicle Director, participates for Ducati in the TEDxModena “Vision of Super”.
At the Riccardo Paletti racetrack in Varano de ’Melegari, among the many planned initiatives, on Saturday 3 July, there will be an adrenaline-pumping performance by Ducati stuntman Emilio Zamora on his Streetfighter V4.
The complete program of the Motor Valley Fest and further information on the event are available on Motorvalley.it/motorvalleyfest