Ducati at the Villa d'Este "Concorso d'Eleganza" with the Hypermotard 950 Concept

Back in 1929 in Cernobbio, on the coast of Lake Como, it was held the first edition of what would have become one of the most important historic vehicle events in Italy. For 90 years the Concorso d'Eleganza Villa d'Este has been celebrating the symphony of engines by exhibiting the most refined vintage cars and historic motorcycles of their era. Since 2002, alongside these, concept cars and prototypes have also been reintroduced.

Ducati took part in the contest with the Hypermotard 950 Concept, a unique and exclusive version created by the Centro Stile Ducati, that has won first place in the ''Concept Bikes: New Design and Prototypes by Manufacturers and Independents" category. 

The concept bike highlights still further the light and aggressive character of the Hypermotard 950 thanks to the extreme proportions of the bodywork and a compact full led projector. The double personality of this motorcycle, which combines a racing character with that of an urban warrior, is emphasised by technical details inspired by the MotoGP and a high impact graphic design inspired by urban graffiti. 

“I'm delighted with the success received by the concept bike we presented for the competition, which follows the award recently obtained at the Red Dot Awards for the Diavel 1260,” commented Andrea Ferraresi, director of the Centro Stile Ducati “Style concepts are useful also for presenting new elements, in this case the graphic design in particular, and for evaluating the reactions they inspire. We're extremely pleased with the success it's inspired on the social networks. Given the importance and attention that we dedicate to style, one of the basic values of our company, receiving awards on occasions such as this one always makes us extremely proud.”