The 155,000 members of the ‘My Ducati’ program, the reserved area in which customers can manage their garage by accessing all the information on their bikes, update their profile and personal preferences to take part in initiatives of their interest and receive exclusive content, have responded with massive enthusiasm. Participants in the competition uploaded the registration document of each Ducati motorcycle currently owned in the Borgo Panigale motorcycle manufacturer’s website area dedicated to ‘Join Ducati’.
The most prestigious is a Hypermotard 950 with a special livery, an exclusive replica of the concept presented at the 2019 Concorso d’Eleganza Villa d'Este, which immediately met with the approval of the fans, generating numerous articles and shares on the web and on social channels throughout the world.
Ducati has decided to make it available to its community, transforming it from concept to prototype. A unique piece, featuring graphics created by the Ducati Style Centre and inspired by the graffiti of the metropolitan area, created only for the competition and personalized with the autograph of Andrea Amato, the designer of this captivating livery.
The lucky winner of the motorbike is a passionate Californian Ducatista, Jose Carlos Sagarminaga, 34 years old, already owner of a Hypermotard SP that he also uses on the track and member of the DOC of Sacramento, who will soon see delivered to him this exclusive and beautiful motorbike, which is already on its way from Borgo Panigale to the USA.
The competition also offered 3 Ducati MotoGP Experience, an invitation for two people during one of the next European race weekends (to be defined once the 2020 calendar has been confirmed), which includes, in addition to accommodation, access to the most exclusive areas of the circuit and a meet and greet with the Ducati Team MotoGP riders. Also assigned are fifteen 1: 8 scale reproductions of the Hypermotard 950 Concept and 10 Redline B2 backpacks made by Ogio exclusively for Ducati.
Given the success of ‘Join Ducati’, the initiative will be repeated in the coming months. To receive information and access the next competitions, it is sufficient to be registered with MyDucati.