The 10th edition of World Ducati Week, the international gathering that brings the Ducati community together every two years, ended with a record turnout. WDW2018 engaged and excited tens of thousands of motorcyclists coming from all over the world, meeting at the Misano World Circuit “Marco Simoncelli” from 20 to 22 July to celebrate and share their enthusiasm for Ducati.
An incredible number of people and lots of motorcycles made this unique celebration even greater. In three days there were 91,596 attendees at the Misano World Circuit, exceeding the previous record of 81,000 attendees set in 2016 by 13%. The participants travelled to the Adriatic Riviera from five continents, representing 73 countries. While 60% of the riders were Italian, the remaining 40% are evidence of the power and appeal of the Ducati brand around the world. Of particular note were Ken Lu and Lv Fei, the two Chinese riders who rode their Multistrada 1200 Enduro from Xinjiang (China) to Bologna in only seven days. The journey across continents was an extraordinary undertaking which saw them travel 7,575 km through 10 countries to arrive at Misano Adriatico.