The Riviera Romagnola dresses up in Ducati colours for WDW2022

World Ducati Week 2022 - from 22 to 24 July at the Misano World Circuit "Marco Simoncelli" - is almost upon us and the Borgo Panigale manufacturer is sharing a moment to celebrate the synergies with the territory together with all the municipalities, institutions and bodies involved in the event.

In fact, the Municipalities of Rimini, Riccione, Misano Adriatico, Cattolica and the Republic of San Marino, which are actively participating by hosting some of the most important moments, such as the evening events or the dinner of the Presidents of Ducati Clubs from all over the world, are making a fundamental contribution to make the Ducati gathering even more special. 

The World Ducati Week will therefore be a widespread event in the area, which will see the Riviera Romagnola dress up in Ducati colours thanks to a city dressing project with dedicated posters and signs, designed to attract and offer everyone, from tourists to locals, the opportunity to experience the towns and cities under a new guise during the three days of the event. T-shirts will also be distributed in the municipalities for venues and businesses. No less important, in addition to the visual effect, there will also be an inevitable acoustic effect: the roar of the thousands of Ducatis which will participate in the parade on Friday evening starting from the Misano World Circuit, and which will pass through Cattolica, Misano and Riccione to arrive on the beach at the Scrambler Beach Party.

The celebration of the partnership with the territory took place during the WDW Warm-up Party, in the splendid setting of the garden of the Palazzi dell’Arte in Rimini (P.A.R.T.), in the presence of the Ducati Marketing and Communication Director, Patrizia Cianetti; of the mayors of Rimini, Jamil Sadegholvaad; Misano, Fabrizio Piccioni; Riccione, Daniela Angelini and Cattolica, Franca Foronchi; the Director of the Tourism and Culture Department of the Republic of San Marino, Filippo Francini and the Managing Director of the Misano World Circuit “Marco Simoncelli”, Andrea Albani.

“Ducati is strongly rooted in the Motor Valley and sees an important added value in the link with municipalities, administrations and companies in the area - commented Claudio Domenicali, Ducati CEO and President of Motor Valley - During the evolution of World Ducati Week this bond is transformed into a true partnership with the institutions that contribute with their collaboration to make the gathering of two-wheel enthusiasts even more special. WDW, which unites thousands of Ducati enthusiasts from all over the world, wants to be also for its eleventh edition a big party open to all, sustainable and with positive effects on the territory. This event, unique of its kind, also allows us to combine the two souls of Ducati: the technological one pushing innovation and performance, and the relational one, enhancing the pleasure of being together and the typical enjoyment of Made in Italy and of 'Emilia Romagna".

During the event with the institutions, Francesco Scarlata, Managing Director Business Assurance Division TUV, also took the stage to officially hand over the certificate attesting that the World Ducati Week is certified as a sustainable event according to the ISO 20121:2012 standard for the third consecutive edition. A moment of great pride for Ducati, which immediately set itself the goal of involving the tens of thousands of enthusiasts in an unforgettable experience but one that takes social responsibility and environmental sustainability into account.

Also on display at the evening was the Multistrada V4 S with the special graphics created by Emiliano Ponzi for Visit Romagna, a project created in the context of the promotion of Riders' Land and specifically for the Romagna Motorcycle project, one of the collaborative activities for the promotion of the territory between Ducati and APT through motorcycle tourism. The two sides of the bike represent the earth, the sky and the sea of ​​Romagna.

"We can only be proud of the appointment that soon awaits us with the World Ducati Week - said Jamil Sadegholvaad, Mayor of Rimini and president of Visit Romagna - an event that was born here, in this territory universally known as the "Land of Engines" for the passion that has always characterized its people, since the ‘60s when the bathing season got underway with motorcycle races on the waterfronts of Rimini, Riccione, Cesenatico, Milano Marittima. An era that has been able to transform itself giving birth to the Misano circuit, now dedicated to Marco Simoncelli, which has become a benchmark for quality and services for the entire world motorsport scene. This is why the WDW is an event that, by combining the passion for motorcycles of its people with the all-Romagna capacity for hospitality, and with its ability to attract tens and tens of thousands of enthusiasts, we feel entirely ours right from the start and an appointment that we would not want to miss for anything in the world. And it is also with them in mind, crossing over the passion for motorcycles with our territory, that we have promoted Romagna Motorcycle, a project for the development of motorbike tourism which with ten itineraries, stories, photos, videos, maps, offers this population of enthusiasts the keys to getting to know the most beautiful and secret areas of Romagna".

The moment of sharing with the territory was also an opportunity to present a preview of the "Food Court", the area of the World Ducati Week dedicated to food, created in collaboration with SummerTrade, a catering company operating in the area, and with the Municipality of Misano. The food area of ​​the WDW will offer all fans a menu of specialties from the Emilia-Romagna region, produced with local raw materials and fully respecting the traditions: piadina IGP, squacquerone DOP, mortadella IGP, watermelon from Ferrara are just a few examples.

Still on the subject of food, another exceptional collaboration has been announced: Chef Riccardo Monco of the three-star Michelin restaurant Enoteca Pinchiorri will design a special sauce for the Rustida that will be served by Ducati managers on Saturday evening, directly on the main straight of the Misano circuit. 

The Riviera also plays a key role during the evening events of the WDW, ‘events within the event’ that can be accessed by purchasing World Ducati Week tickets.

On Thursday 21 July, San Marino will be the final stage for the World President Meeting, the annual event that gathers the presidents of Ducati Official Clubs from around the world for a week of motorcycles, meetings with Ducati management and lots of fun. For this special moment, a convention and a nice dinner is scheduled in Piazza Sant’Agata in the historic centre of the Ancient Republic.

On Friday 22 July the parade, one of the most highly-anticipated moments with all the fans and their Ducatis as protagonists, gets underway with a lap of the circuit to arrive at the Bagno Samsara Beach in Riccione for the Scrambler Beach Party. The star of this evening of music and entertainment is the famous Italian DJ and producer Benny Benassi, known all over the world thanks to numerous hits that have topped music charts all over the world and set the dancefloors alight in the most exclusive clubs and festivals.

Cattolica, in addition to hosting the parade that will touch several points in the city, on Sunday 24 July will also be the stage for the music awareness show "Guido e Basta" in Piazza 1 Maggio, organized in collaboration with the Emilia-Romagna Region and the Observatory for safety education.

On Saturday 23 July, after the ever-present "Rustida" served directly on the Misano World Circuit straight by the Ducati managers, the evening will continue at the Municipal Stadium of Misano, adjacent to the paddock. Here the riders will take to the stage for the traditional greeting to the Ducatisti. Subsequently, the evening’s entertainment will continue with the musical energy of Meduza, the Italian house music trio with more than 15 million streaming listeners, capable of selling out entire live tours in clubs around the world and just this year fresh off being a guest band at the Sanremo Festival.

The most awaited moment of this edition of the WDW is certainly the Lenovo Race of Champions, which will see 21 Ducati riders competing in the MotoGP, Superbike and Supersport championships, take to the track for an all-star race on the Panigale V4 and V2. All fans who cannot follow the race live will be able to connect to the dedicated page of the Ducati website, which will broadcast in live streaming from free practice to the race. Furthermore, also for this edition a live broadcast on the Sky Sport MotoGP channel is confirmed from 5.30 pm.

To make this edition of the event even more fun and digital, Ducati has decided to organize FantaWDW: a game that everyone can participate in, based on the Lenovo Race of Champions. FantaWDW has simple rules, through a web-app the goal is to create a team of riders to predict for the win. Through a series of actions, participants earn points that can be spent to field their team. After the legendary challenge between the Ducati riders, the ranking of players who took part in FantaWDW will be available on the Ducati website and on the screens around the circuit.

But the race on the track is not the only one that will see the Ducati champions as protagonists, as the e-bike race on Ducati TK-01RRs has been confirmed. Nine riders including Troy and Oliver Bayliss, Carl Fogarty and Chaz Davies will compete on the dirt oval in the Adventure area of ​​the WDW, dedicated to the world of off-road.

Completing the panorama of the racing universe will also be a space dedicated to Ducati MotoE in the Misano paddock, where the prototype that will compete in the FIM Moto ™ World Cup starting from 2023, in which the Bologna-based motorcycle manufacturer will be a partner as sole supplier with 18 bikes on the track during each race weekend, will be on display.

Tickets to take part in the eleventh edition of the WDW are on sale in the dedicated section on the Ducati website. Different entry formulas are available for those who are attending on a motorbike or as a passenger, for one day or all three days. For boys and girls aged between 18 and 25, the Rookie fare has been designed with a special price, valid for both the day ticket and the 3-day pass.

On the occasion of World Ducati Week, a Telegram channel called @DucatiOfficial has been opened, active from 12 July with service communications. All WDW participants subscribed to the channel will be updated on logistical details, schedules, event programme and much more. To register, simply scan the QR Code on the site, in the flyer in the Welcome Kit or the QR Codes present at the check-in points and on the circuit.

#LetsRideAsOne # WDW2022