If you dream it,
you can do it

Claudio Domenicali CEO Ducati Motor Holding S.p.A.

It was 1 October 1991 when I, a young engineer with a head full of dreams, began my adventure at Ducati. We were in the early stages of the Superbike era, Ducati had just won its first world championship, and I was welcomed by truly wonderful people who taught me so much, on both a professional and human level.

At the heart of Ducati lies a passion for racing, for beautiful, well-crafted things and the emotion that a product can evoke. This, in addition to an ongoing commitment to research and innovation, which has seen us continue to acquire technical and technological competence so as to become a leader in various fields of our sector. We are experiencing our greatest moment to date. 2021 was our best ever year in terms of sales. In MotoGP, we secured the constructors’ world title for the second consecutive year, thanks to a record 24 podiums. And we won the title of best team with our young riders, for the second time in our history, a result that demonstrates the value of our path in recent years.

“We are experiencing our greatest moment to date.”

I am particularly honoured to steer the company at this time, and I will do my best to ensure that it continues to develop in the future, offering a very high-quality workplace to the men and women who work in Borgo Panigale, to those operating in our sales and production offices the world over, and, of course, to our dealers and suppliers. It is when things are going well that we need to invest most in the future.
And that’s exactly what we are doing, as we strive to raise our products to increasingly high levels of beauty and technology and enthusiastically venture into worlds that are new to us.

Like that of electric-powered bikes for example. The agreement with Dorna for the supply of bikes to the FIM Enel MotoE World Cup from 2023 marks an historic moment. A prototype of the Ducati MotoE has already made its track debut, at Misano, offering a first glimpse of its great potential. The aim is to create a bike that is high-performance yet not heavy, as per Ducati tradition, and ensure that the innovations developed during this new experience influence the technological evolution of all Ducati products, to the benefit of our passionate customers.

“Every achievement brings new goals“

Continuing to look at what’s new in the latter part of 2021, I can’t help but be excited about the new Ducati DesertX, a bike that marks our first foray into the 21/18 world and shifts the goalposts as to what can be done with a Ducati 

The DesertX was a highlight of what was a truly memorable Ducati World Première. With the models already presented and those still to come over the next few weeks, the range is proving to be more complete than ever before, the ultimate expression of a passion that continues to grow. Speaking of which, I cannot wait for 22 July 2022, when we’ll finally be back at the Misano World Circuit “Marco Simoncelli” for World Ducati Week. It will be the most memorable edition to date, and we will be sure to respect all the rules required so as to ensure the safety of the participants. Thirty years may have passed, but the passion for this fantastic company remains the same. And I cannot imagine a better way to celebrate these new milestones than together with all of you.

Claudio Domenicali

CEO Ducati Motor Holding S.p.A.

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