Known to many as the Big Apple, it is also referred to as the city that never sleeps, Gotham, Metropolis and even New Amsterdam, in honour of its first official name, which dates back to the 17th century. The nicknames, however, only go so far in being able to portray its various spirits. Variety is everywhere in this inescapable melting pot, difference its greatest asset.
One common element runs through this seductive and engaging chaos, and that is style. And when we talk of the world’s most famous city, by ‘style’ we do not just mean a fashion or trend, but rather the essence of personality.
Whether on the wide avenues of Manhattan or enjoying the buzz of more suburban districts, you will come across people who are not scared to show who they are. A blend of types, tastes, forms, expressions, fashions, clothes and accessories.
Within this lively urban landscape, and contrary to what is true in many other cities, even the decision to travel by bike becomes a style choice.
In New York, traffic is intense, parking difficult and the road surface often uneven. Those who choose to travel by bike here do so to satisfy an overwhelming passion and stand out from the crowd.