It doesn't matter if you are passionate about the brand and love its motorcycles or not; whatever your age or origin, you will discover more about our past at the Ducati museum, whilst in the factory facilities you will experience our present watching how our bikes are conceived and made in real life.

The Ducati Museum is designed to narrate the history of the company along four different routes that guide the visitor from its origins to the present day.

The factory plant was inaugurated in 1936 when the Ducati family chose Borgo Panigale as the location to transfer the production of the Manens capacitor which, until then, was produced initially in the basement of a building located in Via Collegio di Spagna in the centre of Bologna, and later in the villa owned by the Ducati family, in Via Guidotti. Since then this is Ducati’s main headquarters where the Ducati motorcycles are designed, assembled and shipped all over the world.

Since then this is Ducati’s main headquarters where the Ducati motorcycles are designed, assembled and shipped all over the world.

Along the route inside the factory, you will be escorted by one of our official guides who will show you how our motorcycles are created. 

You will pass through the machining department (where distribution shafts and crankshafts are prepared in a continuous cycle); the engine assembly area (where the V4 engine assembly line is located); you will be able to immerse yourself in the motorcycle assembly process through a video that illustrates its different stages, which are deepened by the guide's explanation, and enter the Finitura e Delibera estetica area where the motorcycles are prepared to be shipped.

The route and duration of the visit may be subject to change due to production requirements.

The Emilia Romagna region was formed by the merging together of different yet complementary areas. Between the lapping waves of the Adriatic Sea and the peaks of the Apennines lies a wonderful variety of history, traditions and landscapes.

Museum entry

The Museum entry ticket allows the access in the time slot purchased and the permanence inside the Museum rooms for the desired duration. Closing time 6:00pm.

Entry is guaranteed to those with booking and ticket purchased online.

ALERT! The Museum will be closed from Monday, March 30 to Wednesday, July 1, 2026 for renovation.

Open

• Mondays to Sundays 9.00am-6.00pm

Closed

• Wednesdays
• From August 3 to 16
• Saturday, October 3 and Sunday, October 4
• Saturday, October 10 and Sunday, October 11
• December 24, 25, and 26
• December 31

Click «Buy a ticket» and choose your Experience.

Last entry: 30 minutes before closing time.

Scroll down and read the requirements to come for visiting us.

1. For safety reasons, visitors are asked to wear closed shoes when visiting the factory. 
2. Show up with the ticket purchased online, 10 minutes before the start time for the accreditation procedures. 
3. In case of delay, the possibility of taking part in the production guided tour is not guaranteed. 
4. Access of minors under the age of 18 is permitted only if accompanied by an adult. 
5. It is forbidden to touch any property of the company at the Museum and inside the factory. 
6. Food and drink consumptions are not allowed inside the Museum and the factory. 
7. Animals are not allowed in the company area, not even small ones, with the exception of guide dogs, which are allowed in the Museum, but not in the production areas. 
8. Accessibility – The Museum is located on the 1st floor. To use the lift, please notify the staff at Visitor Accreditation, the Visitor Centre or the Museum.

The Factory Tour + Museum Entry (until March 27 and from July 9, 2026)

The Factory Tour + Museum Entry ticket includes a guided tour of the production at the time selected during the purchase and the admission to the Museum with permanence inside its rooms for the desired duration. Closing time 6:00pm.

Entry is guaranteed to those with booking and ticket purchased online.

The purchase of a ticket entitles the holder to only one visit, even during the same day.

Guided tours in English are available:

Mondays, Tuesdays, Thursdays and Fridays at 9.00am, 9.15am, 3.30pm and 3.45pm.
The route and duration of the visit may be subject to change due to production requirements.

For groups of 11 up to 60 participants, it is possible to organize visits on Mondays, Tuesdays, Thursdays and Fridays at 10.30am and 1.30pm.

Click here and fill in the form to submit your visit request.

For safety reasons, visitors are required to wear closed shoes while visiting the factory.

Not available on:

• From March 30 to June 30 
• Wednesdays
• Saturdays
• Sundays
• From August 1 to September 1 inclusive
• September 11, 18, and 25
• From October 1 to 9 inclusive
• October 30
• November 20 and 27
• December 7 and 8
• From December 21 to 31

Factory Experience (March 30 to June 30, 2026)

From Monday, March 30 to Tuesday, June 30, the Ducati Museum will be closed for renovation.

During this period, guided factory tour tickets will be available.

Click «Buy a ticket» and choose your Experience.

1. For safety reasons, visitors are asked to wear closed shoes when visiting the factory. 
2. Show up with the ticket purchased online, 10 minutes before the start time for the accreditation procedures. 
3. In case of delay, the possibility of taking part in the production guided tour is not guaranteed. 
4. Access of minors under the age of 18 is permitted only if accompanied by an adult. 
5. It is forbidden to touch any property of the company at the Museum and inside the factory. 
6. Food and drink consumptions are not allowed inside the Museum and the factory. 
7. Animals are not allowed in the company area, not even small ones, with the exception of guide dogs, which are allowed in the Museum, but not in the production areas. 
8. Accessibility – The Museum is located on the 1st floor. To use the lift, please notify the staff at Visitor Accreditation, the Visitor Centre or the Museum.

Admission

• Mondays, Tuesdays, Thursdays, and Fridays at 10:30 a.m. and 1:30 p.m.
• Duration: 1 hour 30 minutes

Reservations for classes with up to 60 participants.

Click here and fill out the form to send your visit request.

Groups consist of a maximum of 15 participants. Each group must have at least one accompanying teacher.

Visit price

Until March 29 and from July 2

School groups Infotour

• Tier 1 - up to 15 participants €210 excl. VAT art. 10 DPR 633/72
• Tier 2 - from 16 to 30 €420 excl. VAT art. 10 DPR 633/72
• Tier 3 - 31 to 45 participants €630 VAT excluded, art. 10 DPR 633/72
• Tier 3 - 46 to 60 participants €840 VAT excluded, art. 10 DPR 633/72

From March 30 to June 30 - during the Museum closure

• Tier 1 - up to 15 participants €183.00 (incl. 22% VAT) 
• Tier 2 - from 16 to 30 €366.00 (incl. 22% VAT) 
• Tier 3 - from 31 to 45 €549.00 (incl. 22% VAT) 
• Tier 3 - from 46 to 60 €732.00 (incl. 22% VAT) Groups consist of a maximum of 15 participants. Each group must have at least one accompanying teacher.