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Product Innovation

The dream of riding a Ducati

Ducati has a long history of product innovation, developing mechanical and electronic solutions that have improved the motorcycle riding experience. Over time Ducati has been able to take the relationship between the rider and the bike to higher levels, creating an increasingly "connected" experience between the two sides. 

"Ducati is a global brand with a potent Italian soul: sporty spirit, excellent design, love of beauty, an ability to arouse strong emotions and offer unique experiences".

Claudio Domenicali, CEO Ducati Motor Holding

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Product Innovation Desmosedici Stradale
Product Innovation Design

New V4 Granturismo engine

A new V4 engine; a technological pillar based on four theorems expanding and improving state-of-the-art innovation. A new paradigm that elevates the sportiness written in our DNA towards fresh horizons of versatility and reliability.

Discover it
Discover it
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