Ducati opens Flagship Store in Madrid, the biggest in Spain

• 1,600 m2 right in the centre of Madrid, dedicated exclusively to Ducati bikes, accessories and apparel
• Inaugural event attended by Claudio Domenicali, Ducati CEO, and Jorge Lorenzo, the Ducati MotoGP Team flag bearer
Ducati opens a new store in Madrid, the biggest in Spain, with an indoor surface area of 1,600 m2, dedicated exclusively to the world of Bologna-built bikes. This latest focal point for Ducatisti in the Spanish capital, a true Ducati flagship store, provides a spacious, high-class showcase for the sale of bikes, apparel and accessories and a services and after-sales assistance hub.

Ducati Madrid, located in via Pedro Villar n.8, occupies a prestigious, strategic position that can easily be reached from the city's historic centre. Within the various areas of the new store visitors will find the entire Ducati and Ducati Scrambler range, an extensive area for certified pre-owned Ducati bikes and a vast section dedicated to apparel and accessories.

After-sales service is a priority for Ducati Madrid, a fact highlighted by the store's large workshop; this features all the latest technology and equipment to ensure that bikes brought to the store by Madrid-based Ducatisti get the best treatment possible.

During the evening of Thursday 22nd March, Ducati Store Madrid raised its shutters with an impressive inaugural event, personally attended by Claudio Domenicali, CEO of Ducati Motor Holding. Another high-profile guest at the inauguration was official Ducati Team rider Jorge Lorenzo, who arrived at the store on an awesome Panigale V4, flanked by Claudio Domenicali, riding a Monster 821.

A host of other guests, VIPs and journalists gave the evening a real buzz, in keeping with Madrid's lively movida style, officialising the opening of what is now a major reference point for Spanish motorcyclists.

"The opening of the Ducati Store in Madrid represents a big step forwards in the process of expanding our network internationally. It also strengthens Ducati's presence in Spain, a key European market, which grew by 28% in 2017”, commented Claudio Domenicali, CEO of Ducati Motor Holding during the evening. “A massive achievement by passionate entrepreneurs and real motorcyclists, who have succeeded in creating a new hub not just for the city but the entire country. Ducati stores allow enthusiasts to get a close look at our bikes, apparel and the full range of accessories. They also let them enjoy the experience of having a meeting point where they can share their passion with helpful, knowledgeable staff. Ducati Madrid is proof of that”.

“The motorcycling world is going through the same process of professionalisation and improvement that involved, in recent years, the automotive industry. We aim to be pioneers in that evolution", stated Javier Garoz Neira, Managing Director of Ducati Madrid, during the inaugural ceremony. "Perseverance and excellence are my guiding principles and I try to instil them in those who work alongside me”.

For further information on Ducati Madrid, please visit www.ducatimadrid.com