Ducati Elite Experience

Motor Valley Exclusive Première

Full immersion in the Motor Valley, the land where passion runs deep

The legendary place where the world's fastest engines are manufactured, the land where “slow food and fast cars” meet, as chef Massimo Bottura from Modena likes to define it.
A unique occasion in which Ducati's top management will open the doors to inaccessible areas of the company and unveil a preview of new motorcycles in the Ducati range.
An exciting riding experience to visit the headquarters and museums of Lamborghini, Ferrari, Pagani and Panini, including the unrivalled charm within the center of Bologna. Its medieval walls, historic porticoes and red-brick buildings was declared a UNESCO World Heritage Site. Bologna is not just a land of art and engines; on this exclusive trip you will also be able to enjoy a gourmet & art experience, to fully satisfy all senses.

Tour dates: 13-16 July 2023

Welcome and Panini Museum, Modena

Registration at the Majestic hotel, followed by a warm welcome from our team who will accompany you step by step throughout the event.

After satiating your appetite with a light lunch, you will head towards Modena on a Ducati for a visit to the historic Panini Museum. The museum houses one of the most comprehensive collections dedicated to Maserati and boasts rare models such as the A6GCS “Berlinetta” Pininfarina, of which only four were produced and which, with its “barchetta” bodywork, won the Mille Miglia award three times in its category.

At the end of the private tour, we return to Bologna for the welcome dinner.

Borgo Panigale Experience and visit to Lamborghini

On this day, you will have an immersive experience at the heart of Ducati, walking through the history and the stages that lead to the creation of our bikes, accompanied by our top experts.

You will have the unique opportunity to explore restricted areas such as Ducati Corse and the Ducati Design Center and exclusively discover a new top-of-the-range model. You will meet the Ducati Top Management and representatives of the Motor Valley, who will tell you about the charm of this region.

The program also includes a private guided tour of the Lamborghini factory and museum, where you can admire the iconic models produced from 1963 to the present day. You will gain an insight into the workings of the Lamborghini factory by walking along the assembly lines of these Super Sports cars and visiting the carbon fiber department.

The day will end with a dinner featuring traditional Emilian cuisine.

Pagani Museum, Bologna tour and food experience with Bottura

In the morning, you will visit the Horacio Pagani Museum, which retraces the steps of the young designer who came to Modena from Argentina to build a supercar so beautiful that he could display in his living room. This is a tribute to passion, dreams and determination, an homage to automotive art.

Through picture-postcard landscapes you will reach the lunch destination by Ducati motorcycle.

At the end of the tour, we return to Bologna to discover, together with expert guides, the medieval historical center with bars, theatres and shops, while strolling along its characteristic porticoes.

The day will end in a special way with an Art & Food Experience together with Chef Massimo Bottura.

Visit to Ferrari in Maranello and farewell

The day will begin in the city of Maranello with a guided tour of the Ferrari Factory and Museum. An exciting journey into the world of the ‘prancing horse’ through the development, painting and assembly plants and the images and trophies that have written the history of Scuderia Ferrari. The world of Ferrari, yesterday, today and tomorrow.

The Motor Valley experience will end with a final lunch before saying goodbye.


  • Single Top Ducatista € 5.900 (single room; IVA included)
  • Top Ducatista with guest € 11.600 (2 single rooms; IVA included)
  • Top Ducatista with guest € 10.900 (camera doppia; IVA included)
  • Family package available upon request

Services included:

  • 3 nights at Majestic hotel with breakfast
  • 4 lunches and 3 dinners
  • Assistance from professional tour leaders for the duration of the trip
  • Activities described in the program, including riding experiences with models from the Ducati range 
  • Transfers to and from the airport and for all activities in the program
  • Specific transfers for participants who do not want to ride motorcycles
Ducati Riding Experience

You will enjoy a unique riding experience to discover the Motor Valley across the charming Emilian hills, testing different models of the vast Ducati range.


  • DesertX
  • Diavel V4
  • Monster
  • Multistrada V4 Pikes Peak
  • Multistrada V2
  • Multistrada V4 Rally
  • Multistrada V4 S
  • Scrambler 2G
  • Streetfighter V2
  • Streetfighter V4 S