Ducati opens a pop-up store in Paris completely dedicated to the Multistrada V4

 The first Ducati pop-up store dedicated exclusively to the Multistrada V4 has opened its doors in the historic centre of Paris. Located at 32, Place de la Madeleine in Paris' 8th arrondissement, the temporary venue named "La Galerie by Ducati" offers a new and immersive experience in the world of travel and adventure.

An ideal opportunity according to Patrizia Cianetti, Marketing and Communication Director for Ducati Motor Holding: "This project embodies more than ever Ducati's desire to be constantly evolving, to explore new ways of communicating and to create new experiences. «La Galerie by Ducati» highlights the unlimited dimension of the Multistrada V4, which has already been on many journeys, in the style of an art gallery. The exhibition is designed not only to make you dream, but also to help you prepare for your next motorcycling adventure."

In addition to the bike, the exhibition also highlights the men and women who share their journeys and their expertise in the art of travelling. Journalists, brand ambassadors, beginners or experts, all adventurous motorcyclists will visit "The Galery by Ducati" to share their personal stories with the Multistrada V4.

This space dedicated to travel and adventure will be open to all, young and old, enthusiasts and the curious, throughout the end of the year and until the middle of January 2022. One of the most remarkable adventures of the Multistrada V4 to be followed on site or on Ducati.com, for those who are further away.

Days and times:
December 17, 2021 to January 15, 2022
from Tuesday to Saturday from 11:00 am to 7:00 pm
and Sunday from 11:00 am to 6:00 pm
Closed on Saturday 25 and Sunday 26 December and on Saturday 1 and Sunday 2 January 2022.