Discover about events and rallies organized by Ducati and the Ducati Official Clubs.
Discover more
The online shop has a whole new look. Our style is the same as always. Buy now!
Click and discover!
When you choose a Ducati Approved bike, you can be sure that Ducati is always by your side.
Discover moreIt doesn't matter if you are passionate about the brand and love its motorcycles or not; whatever your age or origin, you will discover more about our past at the Ducati museum, whilst in the factory facilities you will experience our present watching how our bikes are conceived and made in real life.
The Ducati Museum is designed to narrate the history of the company along four different routes that guide the visitor from its origins to the present day.
The factory plant was inaugurated in 1936 when the Ducati family chose Borgo Panigale as the location to transfer the production of the Manens capacitor which, until then, was produced initially in the basement of a building located in Via Collegio di Spagna in the centre of Bologna, and later in the villa owned by the Ducati family, in Via Guidotti. Since then this is Ducati’s main headquarters where the Ducati motorcycles are designed, assembled and shipped all over the world.
Since then this is Ducati’s main headquarters where the Ducati motorcycles are designed, assembled and shipped all over the world.
Along the route inside the factory, you will be escorted by one of our official guides who will show you how our motorcycles are created.
You will pass through the machining department (where distribution shafts and crankshafts are prepared in a continuous cycle); the engine assembly area (where the V4 engine assembly line is located); you will be able to immerse yourself in the motorcycle assembly process through a video that illustrates its different stages, which are deepened by the guide's explanation, and enter the Finitura e Delibera estetica area where the motorcycles are prepared to be shipped.
The route and duration of the visit may be subject to change due to production requirements.
A city of art, culture and trade, Bologna is also famous for its almost 40 km of porticoes in the city centre, the longest in the world.Also called “The Learned” for its old University, and “The Fat” for its food tradition, the city is also a “UNESCO creative City of Music” and boasts one of the most extensive and best-preserved medieval historic centres in Europe, brimming with clubs, taverns, theatres and shops.Home to many great artists including Giorgio Morandi, Guido Reni, the Carracci artists, Guercino, Aspertini, its charm also enchanted many illustrious personalities in the past, such as Mozart, Carducci, Dante, Rossini and the Nobel Prize winner for Physics, Guglielmo Marconi.Bologna surprises travellers whatever the season, from the festive vibes of the Bologna summer to the magical atmosphere of the Christmas lights.A first look at the city is from the beautiful Piazza Maggiore where medieval palaces look down upon an intense public life and economic activity. They perfectly combine with modernity, while preserving their antique charm. For instance, Palazzo d'Accursio, seat of the municipal administration, houses inside its ancient walls the Art Nouveau-style Salaborsa multimedia Library as well as Roman archaeological excavations, visible from a modern glass floor.Among the symbols of Bologna there are the Neptune Fountain by Giambologna, and the medieval towers. In particular the magnificent Two Towers: Asinelli tower (98 m) and its neighbouring “twin” Garisenda (48 m, also mentioned in Dante's Inferno).Alma Mater Studiorum is the oldest Western University. Its first prestigious seat was the Archiginnasio, whose walls are decorated with the coats of arms of the students. Here it is possible to visit the Anatomical Theatre, where practical lessons of cadaver dissection took place in the past.Walking along the ancient streets and the never-ending porticoes, canals are an unexpected surprise. They date back to the 12th century and can be visited underground too.A rich heritage of art is housed in the numerous Museums and Galleries, as well as in the multitude of religious buildings. Among them, a special mention should be made to the complex of Santo Stefano, the one of San Domenico with the Saint's marble tomb by Nicolò dall'Arca and decorated with Michelangelo's sculptures, and the church of Santa Maria della Vita which houses another Nicolò dall'Arca's masterpiece, the Pietà sculpture.
The Emilia Romagna region was formed by the merging together of different yet complementary areas. Between the lapping waves of the Adriatic Sea and the peaks of the Apennines lies a wonderful variety of history, traditions and landscapes.
Discover the interactive Physics laboratory made in the historical Ducati factory of Borgo Panigale by the Ducati Foundation
DiscoverMuseum entry
The Museum entry ticket allows the access in the time slot purchased and the permanence inside the Museum rooms for the desired duration. Closing time 6:00pm.
Entry is guaranteed to those with booking and ticket purchased online.
Open
Closed
Click «Buy a ticket» and choose your Experience.
Last entry: 30 minutes before closing time.
Scroll down and read the requirements to come for visiting us.
From late July to early November 2025, the Ducati Museum hosts an exhibition celebrating the Panigale V4 Tricolore Italia, featuring artist Andrea Crespi’s work, which will become part of Borgo Panigale’s private collection.
discover moreThe Factory Experience ticket includes a guided tour of the production at the time selected during the purchase and the admission to the Museum with permanence inside its rooms for the desired duration. Closing time 6:00pm.
Entry is guaranteed to those with booking and ticket purchased online.
The purchase of a ticket entitles the holder to only one visit, even during the same day.
Guided tours in English are available:
Mondays, Tuesdays, Thursdays and Fridays at 9:15am and 3:45pm.
The route and duration of the visit may be subject to change due to production requirements.
For groups of 11 up to 60 participants, it is possible to organize visits on Mondays, Tuesdays, Thursdays and Fridays at 11am and 1.45pm.
Click here and fill in the form to submit your visit request.
For safety reasons, visitors are required to wear closed shoes while visiting the factory.
Not available on:
and
Click «Buy a ticket» and choose your Experience.
Car/bike
Plan your journey with your satnav.
Our address is: Ducati Motor Holding - Via Antonio Cavalieri Ducati, 3 - Bologna.
Train from Bologna Central Railway Station – distance 8km
Trains to Porretta Terme, Marzabotto or Vignola. Get off at Borgo Panigale station, exit on the right, walk 50 m. and climb the stairs leading to the overpass. The bus stop is at the top of the stairs. Take line 23 towards Via Normandia-Borgo Panigale or 87 towards Castelfranco, and get off at ‘Borgo Panigale - Museo Ducati’ bus stop. Via Cavalieri Ducati is 50 metres ahead on the left. Ducati Motor Holding is located about 200 metres away, on the right side of the road. Bus timetables.
Trenitalia Tper is the official carrier of the Ducati Museum.
Cotabo tel. + 39 051 372727
Taxi cat tel. + 39 051 534141
CO.SE.PU.RI tel. +39 051 519090
SACA tel. +39 051 6349444
From Bologna Guglielmo Marconi Airport BLQ - distance 4.5km
The taxi rank is located at the exit of the Arrivals terminal.
• cars, motorcycles and coaches - public parking 400 metres from the entrance of the company, in the direction of Via Marco Emilio Lepido
The Visitor Centre is the meeting point for guided tours of the factory where you will find:
Read moreA new experience offered by the Ducati Museum.
A tour guided by the museum curator to discover unpublished stories and unknown anecdotes, a unique opportunity to learn about the company history, its personalities and the motorbikes that have made it famous all over the world.
The experience is available for a maximum of 12 people
Available on Saturdays
Timetable and language
Full price
For reductions and gratuities click her
Car/bike
Plan your journey with your satnav.
Our address is: Ducati Motor Holding - Via Antonio Cavalieri Ducati, 3 - Bologna.
Train from Bologna Central Railway Station – distance 8km
Trains to Porretta Terme, Marzabotto or Vignola. Get off at Borgo Panigale station, exit on the right, walk 50 m. and climb the stairs leading to the overpass. The bus stop is at the top of the stairs. Take line 23 towards Via Normandia-Borgo Panigale or 87 towards Castelfranco, and get off at ‘Borgo Panigale - Museo Ducati’ bus stop. Via Cavalieri Ducati is 50 metres ahead on the left. Ducati Motor Holding is located about 200 metres away, on the right side of the road. Bus timetables.
Trenitalia Tper is the official carrier of the Ducati Museum.
Cotabo tel. + 39 051 372727
Taxi cat tel. + 39 051 534141
CO.SE.PU.RI tel. +39 051 519090
SACA tel. +39 051 6349444
From Bologna Guglielmo Marconi Airport BLQ - distance 4.5km
The taxi rank is located at the exit of the Arrivals terminal.
• cars, motorcycles and coaches - public parking 400 metres from the entrance of the company, in the direction of Via Marco Emilio Lepido
The Visitor Centre is the meeting point for guided tours of the factory where you will find:
Read more
DesertX
Diavel
XDiavel
Hypermotard
Monster
Streetfighter
Multistrada
Panigale
35 kW Bikes
Off-Road
E-BIKE
Ducati Speciale
