It doesn't matter if you are passionate about the brand and love its motorcycles or not; whatever your age or origin, you will discover more about our past at the Ducati museum, whilst in the factory facilities you will experience our present watching how our bikes are conceived and made in real life.

The Ducati Museum is designed to narrate the history of the company along four different routes that guide the visitor from its origins to the present day.

The factory plant was inaugurated in 1936 when the Ducati family chose Borgo Panigale as the location to transfer the production of the Manens capacitor which, until then, was produced initially in the basement of a building located in Via Collegio di Spagna in the centre of Bologna, and later in the villa owned by the Ducati family, in Via Guidotti.

Since then this is Ducati’s main headquarters where the Ducati motorcycles are designed, assembled and shipped all over the world.

During the factory tour, you will be accompanied by an official guide who will lead you through our production processes and show you how our motorcycles are built.

The tour includes the main production areas, such as:

• Machining, where key components such as crankshafts and camshafts are continuously manufactured; 
• Engine Assembly, featuring the dedicated V4 engine assembly line; 
• Vehicle Assembly, where you can follow the motorcycle’s construction step by step; 
• Final Inspection and Aesthetic Approval, the final stage where each motorcycle is checked and prepared for shipment. 

For production or confidentiality reasons, the tour route may be subject to change.

Whenever access to certain areas is not possible for the reasons mentioned above, the guide will supplement the tour with video presentations displayed on dedicated screens, providing a clear and comprehensive overview of the various stages of the production process.

Please note that on some days production activities may not be fully operational.

The Emilia Romagna region was formed by the merging together of different yet complementary areas. Between the lapping waves of the Adriatic Sea and the peaks of the Apennines lies a wonderful variety of history, traditions and landscapes.

Museum entry

The museum entrance ticket allows access during the time slot selected at purchase and permits visitors to stay inside the exhibition rooms for as long as they wish. Closing time is at 6:00 PM.

Access is guaranteed to those who have booked and hold a ticket purchased online.

Open

• Monday to Sunday: 9:00 AM – 6:00 PM 

Closed

• Wednesdays - except for Wednesdays in August, when we will be open
• From August 10 to August 16
• October 22
• December 24, 25, and 26
• December 31

Click «Buy a ticket» and choose your Experience.

Last entry: 30 minutes before closing time.

Scroll down and read the requirements to come for visiting us.

1. For safety reasons, visitors are asked to wear closed shoes when visiting the factory. 
2. Show up with the ticket purchased online, 10 minutes before the start time for the accreditation procedures. 
3. In case of delay, the possibility of taking part in the production guided tour is not guaranteed. 
4. Access of minors under the age of 18 is permitted only if accompanied by an adult. 
5. It is forbidden to touch any property of the company at the Museum and inside the factory. 
6. Food and drink consumptions are not allowed inside the Museum and the factory. 
7. Animals are not allowed in the company area, not even small ones, with the exception of guide dogs, which are allowed in the Museum, but not in the production areas. 
8. Accessibility – The Museum is located on the 1st floor. To use the lift, please notify the staff at Visitor Accreditation, the Visitor Centre or the Museum.

The Factory Tour + Museum Admission ticket includes a guided tour of the production facility at the time selected during purchase, as well as admission to the Museum, where visitors may stay and explore the exhibition rooms for as long as they wish. The Museum closes at 6:00 PM.

• Access is guaranteed only with a ticket purchased online.
• The ticket is valid for one admission only, even on the same day.
• The tour route and duration may be subject to change due to production requirements or confidentiality restrictions. When access to certain areas is not possible for these reasons, the guide will supplement the visit with video presentations displayed on dedicated screens, providing a clear and comprehensive overview of the various stages of the production process.
• On some days, production activities may not be fully operational.
• For safety reasons, wearing closed-toe shoes is mandatory.

Individual Visitors

• Monday, Tuesday, Thursday, and Friday: 9:15 AM and 3:15 PM

Group Tours (11–60 participants)

• Monday, Tuesday, Thursday, and Friday: 10:30 AM and 1:30 PM

👉 Complete the form to submit your group tour request.

Starting from July 2026, factory guided tours will also be available:

• On weekends
• Throughout August, except from August 10 to August 16

• Wednesdays
• August 10–16
• December 19–31

Click “Buy a Ticket” and choose your Experience.

March 30 to June 30, 2026

From Monday, March 30 to Tuesday, June 30, the Ducati Museum will be closed for renovation.

During this period, guided factory tour tickets will be available.

Click «Buy a ticket» and choose your Experience. 

1. For safety reasons, visitors are asked to wear closed shoes when visiting the factory. 
2. Show up with the ticket purchased online, 10 minutes before the start time for the accreditation procedures. 
3. In case of delay, the possibility of taking part in the production guided tour is not guaranteed. 
4. Access of minors under the age of 18 is permitted only if accompanied by an adult. 
5. It is forbidden to touch any property of the company at the Museum and inside the factory. 
6. Food and drink consumptions are not allowed inside the Museum and the factory. 
7. Animals are not allowed in the company area, not even small ones, with the exception of guide dogs, which are allowed in the Museum, but not in the production areas. 
8. Accessibility – The Museum is located on the 1st floor. To use the lift, please notify the staff at Visitor Accreditation, the Visitor Centre or the Museum.

School Admission

• Mondays, Tuesdays, Thursdays, and Fridays at 10:30 a.m. and 1:30 p.m.
• Duration: 1 hour 30 minutes

Reservations for classes with up to 60 participants.

Click here and fill out the form to send your visit request.

Groups consist of a maximum of 15 participants. Each group must have at least one accompanying teacher.

Visit price

School groups Infotour

• Tier 1 - up to 15 participants €210 excl. VAT art. 10 DPR 633/72
• Tier 2 - from 16 to 30 €420 excl. VAT art. 10 DPR 633/72
• Tier 3 - 31 to 45 participants €630 VAT excluded, art. 10 DPR 633/72
• Tier 3 - 46 to 60 participants €840 VAT excluded, art. 10 DPR 633/72