2000 - nowadays

Motorcycles at the centre of the world

In today’s increasingly connected world, the changes come even faster. Mobile technology reflects a constantly moving reality, and communication via social networks reflects relationships that are in continuous transformation.

There is a desire to express one’s identity and to be part of a community. Even riding a motorcycle became an experience to be shared, a means of relating to your group. Hence motorcycle rallies like World Ducati Week, and we have also witnessed phenomena like the success of the Scrambler and its expressive power. Evolved electronics, safety and improved comfort and performance make the motorcycle a technologically advanced and interactive object. But the passion remains, for a true, unique, adrenaline-filled experience, like a red motorcycle hurtling down the roads and racetracks throughout the world.
 

Characters

Pierre Terblanche

His first wonderful work at Ducati was the Supermono, considered to be a milestone in motorcycle design, a multi-victory bike on the racetrack. READ MORE

Troy Bayliss

Throughout Ducati's history several riders have won the hearts of fans and enthusiasts, but one in particular is universally known as the "darling" of modern Ducatistas: Troy Bayliss. READ MORE

Loris Capirossi

When in 2003, after a first participation in the MotoGP championship in 1971, Ducati returned to competition in the premier class with the Desmosedici, riding next to Troy Bayliss was one of the veterans of MotoGP: Loris Capirossi. READ MORE

Casey Stoner

Ducati's great adventure in MotoGP, which began in 2003 and progressed with the first successes of Loris Capirossi, reached the top with a world title in 2007 with a rider that was destined to become a favourite of Ducatistas: Casey Stoner. READ MORE

The bikes that have made history

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