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Discover moreIn today’s increasingly connected world, the changes come even faster. Mobile technology reflects a constantly moving reality, and communication via social networks reflects relationships that are in continuous transformation.
There is a desire to express one’s identity and to be part of a community. Even riding a motorcycle became an experience to be shared, a means of relating to your group. Hence motorcycle rallies like World Ducati Week, and we have also witnessed phenomena like the success of the Scrambler and its expressive power. Evolved electronics, safety and improved comfort and performance make the motorcycle a technologically advanced and interactive object. But the passion remains, for a true, unique, adrenaline-filled experience, like a red motorcycle hurtling down the roads and racetracks throughout the world.
His first wonderful work at Ducati was the Supermono, considered to be a milestone in motorcycle design, a multi-victory bike on the racetrack. READ MORE
Throughout Ducati's history several riders have won the hearts of fans and enthusiasts, but one in particular is universally known as the "darling" of modern Ducatistas: Troy Bayliss. READ MORE
When in 2003, after a first participation in the MotoGP championship in 1971, Ducati returned to competition in the premier class with the Desmosedici, riding next to Troy Bayliss was one of the veterans of MotoGP: Loris Capirossi. READ MORE
Ducati's great adventure in MotoGP, which began in 2003 and progressed with the first successes of Loris Capirossi, reached the top with a world title in 2007 with a rider that was destined to become a favourite of Ducatistas: Casey Stoner. READ MORE
One of the most successful modern MotoGP riders with 15 victories (all but one with Ducati) and 62 podiums to his name. READ MORE
Hodgson became the number one rider for the factory Ducati team in 2003, dominating with the brand-new 999 and winning the title against teammate Ruben Xaus. READ MORE
In 2004 Toseland joined the factory Fila Ducati team as second rider to the experienced Regis Laconi, on the dominant 999 F04 bike and became the youngest SBK World Champion. READ MORE
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