Ducati brings Style, Sophistication and Performance to the Shanghai Auto Show 2023

Ducati brings Style, Sophistication and Performance at the 20th Shanghai International Automobile Industry Exhibition, which takes place from the 18th to the 27th of April at the China Expo Convention and Exhibition Complex in Shanghai.

Also known as Auto Shanghai, since its inception in 1985 the exhibition has increasingly evolved into one of the world's most influential international auto shows, achieved through years of growth and its alignment with the expansion of both the Chinese and global automotive industries. 

In China, Ducati is loved by a passionate community of young influential riders and is recognized as a benchmark when it comes to exciting and unique riding experiences in the most amazing location in the country. 

Ducati’s participation in the 2023 Auto Shanghai demonstrates the importance of the Chinese market, where the brand is represented by a network of 45 dealers and the community of Ducatisti is ever-growing with 29 Ducati Official Clubs with more than four-thousand subscribers.

To the hundreds of thousands of visitors and fans present at the fair, Ducati shows its constant focus on research and innovation and its inclination toward excellence, both stylistic and technological. One of the key contents is the limited-edition Ducati Streetfighter V4 Lamborghini, that makes in this occasion its first official public debut in China. The unveiling event was attended by more than one-hundred media, many of which are passionate Ducatisti.

The Ducati Streetfighter V4 Lamborghini is a motorcycle born from the syne rgy and collaboration between Ducati and Lamborghini that perfectly embodies the values ​​of extreme performance, sportiness and exclusivity shared by the two Italian brands of excellence, recognized worldwide as automotive icons.

Another star of the booth is the Desmosedici GP22, with which Ducati and Francesco Bagnaia won the MotoGP World Champion title last year. The 2022 racing season marked a milestone in Ducati's history, that achieved the Triple Crown both in MotoGP and WorldSBK.

Next to these two showstoppers, the Ducati booth exhibits many motorcycles from the range available for Chinese passionate clients, starting from the new Monster SP that was very well received already on opening day, but also the Multistrada V4 S and the Multistrada V4 Pikes Peak, the DesertX – that was recently the protagonist of the Chinese Riding Première in the beautiful Xinjiang region –, the Panigale V4 SP2, the XDiavel Nera and the Scrambler Ducati Urban Motard.

Furthermore, a space dedicated to the Bologna-based manufacturer is also present in the Audi booth, where a Multistrada V4 Pikes Peak is on show. Ducati is one of the core pillars of the Audi Group and the privileged presence of a bike from Borgo Panigale within the Audi spaces speaks about the authentic synergy between the two brands.