Ducati Live from London: Ducati values streamed live from the British capital

Ducati's London dealership is staging Ducati Live from London: an event with a new format, also broadcast via live streaming, during which the protagonists spoke about the two-wheeler brand and its values of Style, Sophistication and Performance.

For the occasion, the spaces of Ducati London were transformed into a television studio, in which Claudio Domenicali, CEO of Ducati, Andrea Ferraresi, Director of the Ducati Centro Stile and Patrizia Cianetti, Ducati Marketing and Communications Director, interviewed by British journalist and TV presenter Rachel Stringer.

Through the presenter's questions, the three guests will tell the audience present, as well as all those connected to the streaming, what Ducati is, its history, its values and its future. Among the guests interviewed on stage tehre is also Chaz Davies, former Ducati rider in the WSBK championship, now official coach of the Aruba.it Racing - Ducati team riders.

In the background, the Ducati London dealership, which opened in January 2022 in the heart of the British capital and is already a reference point for fans and motorcyclists in the city. The showroom is located in the railway arches of Vauxhall and has been designed to offer the best possible experience in a premium and welcoming environment. 

Ducati Live from London is part of the experience that the Borgo Panigale company reserves for its fans, giving them the chance to experience the values of the brand, living them and celebrating them side by side with their heroes.