Borgo Panigale Experience

Borgo Panigale Experience

You are about to enter the Ducati world: you will discover the past, present and future of the Italian motorcycling in the eyes of Borgo Panigale.
A 360 degree Ducati experience

It doesn't matter if you are passionate about the brand and love its motorcycles or not; whatever your age or origin, you will discover more about our past at the Ducati museum, whilst in the factory facilities you will experience our present watching how our bikes are conceived and made in real life. 

The temple that encloses our history Ducati Museum Discover
Where dream motorcycles are born Ducati Factory Discover
A Museum. 4 exhibition routes

The Ducati museum is designed to narrate the history of the company along four different routes that guide the visitor from its origins to the present day. 

Ducati Factory

The factory plant was inaugurated in 1936 when the Ducati family chose Borgo Panigale as the location to transfer the production of the Manens capacitor which, until then, was produced initially in the basement of a building located in Via Collegio di Spagna in the centre of Bologna, and later in the villa owned by the Ducati family, in Via Guidotti. Since then this is Ducati’s main headquarters where the Ducati motorcycles are designed, assembled and shipped all over the world. 

Since then this is Ducati’s main headquarters where the Ducati motorcycles are designed, assembled and shipped all over the world.You will be accompanied during the factory tour by one of our guides who will show you where and how our bikes are conceived; you will pass through the mechanical processing department (where the timing systems and crankshafts are prepared in continuous cycle), the engine assembly area (where the new V4 engine assembly line is located), and then on to the vehicle assembly lines up to the testing and shipping area. 

Our City: Bologna

A city of art, culture and trade, Bologna is also famous for its almost 40 km of porticoes in the city centre, the longest in the world.Also called “The Learned” for its old University, and “The Fat” for its food tradition, the city is also a “UNESCO creative City of Music” and boasts one of the most extensive and best-preserved medieval historic centres in Europe, brimming with clubs, taverns, theatres and shops.Home to many great artists including Giorgio Morandi, Guido Reni, the Carracci artists, Guercino, Aspertini, its charm also enchanted many illustrious personalities in the past, such as Mozart, Carducci, Dante, Rossini and the Nobel Prize winner for Physics, Guglielmo Marconi.Bologna surprises travellers whatever the season, from the festive vibes of the Bologna summer to the magical atmosphere of the Christmas lights.A first look at the city is from the beautiful Piazza Maggiore where medieval palaces look down upon an intense public life and economic activity. They perfectly combine with modernity, while preserving their antique charm. For instance, Palazzo d'Accursio, seat of the municipal administration, houses inside its ancient walls the Art Nouveau-style Salaborsa multimedia Library as well as Roman archaeological excavations, visible from a modern glass floor.Among the symbols of Bologna there are the Neptune Fountain by Giambologna, and the medieval towers. In particular the magnificent Two Towers: Asinelli tower (98 m) and its neighbouring “twin” Garisenda (48 m, also mentioned in Dante's Inferno).Alma Mater Studiorum is the oldest Western University. Its first prestigious seat was the Archiginnasio, whose walls are decorated with the coats of arms of the students. Here it is possible to visit the Anatomical Theatre, where practical lessons of cadaver dissection took place in the past.Walking along the ancient streets and the never-ending porticoes, canals are an unexpected surprise. They date back to the 12th century and can be visited underground too.A rich heritage of art is housed in the numerous Museums and Galleries, as well as in the multitude of religious buildings. Among them, a special mention should be made to the complex of Santo Stefano, the one of San Domenico with the Saint's marble tomb by Nicolò dall'Arca and decorated with Michelangelo's sculptures, and the church of Santa Maria della Vita which houses another Nicolò dall'Arca's masterpiece, the Pietà sculpture. 

Emilia-Romagna Region

The Emilia Romagna region was formed by the merging together of different yet complementary areas. Between the lapping waves of the Adriatic Sea and the peaks of the Apennines lies a wonderful variety of history, traditions and landscapes. 

The Ducati History

Relive over 90 years of history of the Bologna-based brand, from the Ducati Radio Patents era to the outstanding successes on circuits all over the world.


Fisica in moto

Discover the interactive Physics laboratory made in the historical Ducati factory of Borgo Panigale by the Ducati Foundation

Ducati Museum

Entry is guaranteed to those with booking and ticket purchased online.


  • Open on Fridays, Saturdays and Sundays.


  • Open Monday to Sunday.
  • Closed on Wednesdays
  • Closed from 9th to 15th August.

Last entry: 45 minutes before closing time

Check the availability by clicking “Buy a ticket”






From 19 to 64 years of age

17 €

Card Reduced

Holders of Museum Cards

15 €


Tour Operators/Travel Agencies

14 €


Ducati owners

12 €


Visitors aged from 11 to 18 years of age accompanied by an adult

12 €


Over 65 years of age

12 €


University students upon presenting their registration card

12 €


Volkswagen Group company employees

12 €


Members of official Ducati Clubs holding a Club Card valid for the current year



Children under 11 years of age



People with disabilities, invalids and their carers



Drivers, tour guides, interpreters



Access to the facilities is regulated by the COVID-19 provisions currently in force in the relative session

Please book your visit and purchase your ticket online and get here 5 minutes prior to the tour start time for accreditation procedures.

  • Entry is not guaranteed in case of delay.
  • Young people under the age of 18 can not enter without an adult.
  • Inside the exhibition halls, it is forbidden to sit or touch exhibits and surfaces.
  • Food and drink consumptions are not allowed inside the Museum.
  • Access to animals is not allowed, even small pets.
  • Only guide dogs are allowed in the Museum.
  • Accessibility – the Museum and factory are wheelchair accessible. In order to reach the Museum please inform the museum staff.

If you are entitled to a free visit, a booking is still required to guarantee the correct number of participants.

Web App

Extra Contents

Extra contents and lots of anecdotes. A multimedia guide is available free of charge for all museum visitors, conceived to accompany visitors on their journey through its rooms.

Troy Story: the Legend of a Champion

To celebrate the 20th anniversary of the first world title won by Troy Bayliss in the Superbike championship, the Ducati Museum exhibits the bikes ridden by the champion in occasion of the most beautiful races in the motorcycling history.

Buy a ticket
Buy a ticket

Ducati Factory

Visits to the Ducati factory are temporarily suspended. If you want to visit the factory online, purchase the Ducati Factory Online Journey. 

Safety measures to contain COVID-19

Tours are available by booking online only and for a limited number of visitors.
A maximum of 10 people are allowed to take part in each tour.
At the first access control bay, the Ducati concierge will take the body temperature of all visitors. Those whose body temperature is equal to or higher than 37.5°C will not be allowed to access. In such cases, the Company will issue a Voucher to allow the visitor to book another tour.

In addition:

  • You must present a signed self-certification form at the entrance. The form is issued at the same time as the entrance ticket when purchased online.
  • Surgical masks must be worn at all times. If the visitor does not have one, it will be provided by the Museum staff.
  • For the entire period spent inside the company facilities, it is mandatory to maintain the personal safety distance of at least 1 m and to wear the mask correctly.
  • In order to guarantee more availability to visitors and to avoid social gatherings, the maximum duration of the tour is 45 minutes which can be managed independently by the Museum.
  • Access to certain Museum halls is foreseen for a maximum of seven people at a time, according to slots calculated on the dimensions and logistics of the spaces. Inside the Museum, there are distancing signs on the ground that we ask you to strictly comply with.
  • It is prohibited to touch any displayed objects or surface anywhere inside the entire company premises. 
  • Please strictly observe the entrance time indicated on the ticket because access is not allowed before the indicated time; in the same way, late arrivals may preclude your access to the tour. Please note that the tickets are not refundable.
  • There are dispensers with alcoholic hand sanitiser solutions at the entrances of all tour areas. Please sanitise your hands as often as possible.
How to reach us

Address: Ducati Motor Holding - Via Antonio Cavalieri Ducati, 3 - Bologna.  

  • Car/motorbike

Plan your trip with the navigator/Google Maps etc. Our address is: Ducati Motor Holding - Via Antonio Cavalieri Ducati, 3 - Bologna. Free public parking is available in the vicinity of the company .  

  • From Bologna Central Train Station

- taxi (about 20 minutes)

- bus (about 40 minutes). From Bologna Central Station in front of the main entrance take line number 36 direction Barca or 39 peripheral left. Get off at the first stop in Via Lame and from the same stop take line number 13 in the direction of Via Normandia - Borgo Panigale. Get off at the "Borgo Panigale - Ducati Museum" stop. Bus timetable.

- train (about 10 minutes) departing from the West platform with destination Porretta Terme or Vignola. Get off at Borgo Panigale station, on the right, 20 meters up the stairs that lead to the overpass. At the top of the ramps is the bus stop. Take line 13 towards Via Normandia- Borgo Panigale and get off at the stop, "Borgo Panigale - Museo Ducati".

Via Cavalieri Ducati is located 50 meters ahead on the left. Ducati Moto Holding is about 200 meters away, on the right side of the street.

  • From Guglielmo Marconi Bologna BLQ airport

 Ducati is about 4 km away. Take a taxi from the parking lot located at the exit of the Arrivals terminal.

Bologna taxi service
Cotabo tel. + 39 051 372727
CO.SE.PU.RI tel. + 39 051 519090
SACA tel. + 39 6349444
Taxi cat tel. + 39 051 534141


Where to park

cars, motorcycles and coaches - public parking 400 metres from the entrance of the company, in the direction of Via Marco Emilio Lepido
with a Ducati bike you can park in the company motorcycle parking area

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Upon your arrival

To access the museum and factory, arrive 5 minutes before your tour time at the Ducati Concierge located in Via Cavalieri Ducati, 3.
After the Concierge's accreditation service

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Inside the Visitor Center you will find:

- Ducati Shop – Ducati merchandise and apparel can be purchased at the shop. For entrance flow reasons we recommend you make any purchases at the end of the tour. The Ducati Shop closes from 12:30 p.m. to 1.30 p.m.
- Toilets for visitors

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Where to eat

You can't resist the temptation to come to see us, but now you can't or you have already been to Borgo Panigale but nostalgia is setting in? A new digital experience awaits you!

The Online Journey provided by the Ducati Museum staff allows you to discover the history, tradition and how a Ducati motorcycle is born, from wherever you are, using a PC, smartphone or tablet connection.

A 45-minute interactive experience, with a dedicated guide who will accompany you in live streaming inside the Museum or through the production lines to discover how the red Borgo Panigale motorcycles are born and assembled. Real close encounters with lathes, screwdrivers, engine assembly, vehicle assembly and final testing and inspection.

< class="title"> Ducati Museum Online Journey

Available on Tuesday at 7pm (CEST)

Price: 10 €
Language: English

Buy the ticket
Buy the ticket

Ducati Factory Online Journey

Available on Saturday at 7pm (CEST)

Price: 10 €

Language: English

Buy the ticket
Buy the ticket

During the visit you can interact with your guide using the Zoom platform with Q&A function.

To take part in one of our online tours, purchase your ticket and the day before the booked tour you will receive the link to access the Zoom platform.

To ensure the best possible management of the service, booking and purchase of Online Journeys are possible up to 42 hours before the live streaming.


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