Inside Sinner’s Mind.

Solid, composed, discreet and intensely private, we have watched a young man grow who seems untouched by the pressure of the biggest stages. Yet it is precisely within his vulnerability that his constant evolution and the true depth of his recent victories are revealed.

The First Big Match: Alcaraz.

To become a great tennis player, you need great matches. In the closing months of 2022, in the United States, Jannik Sinner reached match point against fellow Next Gen star and rival Carlos Alcaraz. The two knew each other well, respected one another, and always seemed to enjoy competing together on court.

With the crowd on its feet and commentators struggling to believe what they were witnessing, the spectacular contest alternated between relentless baseline rallies and sudden shifts in momentum. The edge appeared to be with the Italian, but at match point he failed to close out the encounter. Not long after, worn down by the renewed intensity of an inspired Alcaraz, Sinner lost what was, at that point, the most important match of his career.

Just a few days later, Carlos Alcaraz would go on to claim his first Grand Slam title on American soil and rise to world number one. Only Jannik Sinner had truly pushed him to the limit. But on that occasion, it was not enough.

Le delusioni con Medvedev e Djokovic.

The first part of the season is often played indoors and on fast courts. Daniil Medvedev is one of the most distinctive personalities on tour, a divisive figure often criticised for his bluntness, both in press conferences and on court. His game, built around a relentless web of baseline exchanges, is not always the most crowd-pleasing style of tennis.

The setting is Rotterdam, in the Netherlands, on an exceptionally fast court where the ball flies through the surface. It is the final, and Sinner has just won the opening set against the Russian, whom he has never beaten before. At a certain point, however, the match changes. The pace slows, Sinner begins to make tactical mistakes in the baseline exchanges and unforced errors start to accumulate.

Medvedev is physically strong and grows more confident as the match progresses, even finding time to yawn during a changeover. Sinner goes on to lose the remaining two sets 6–2, 6–2.

The Centre Court at Wimbledon hosts Jannik Sinner in his first Grand Slam semi-final, while across the net stands Novak Djokovic, seven-time Wimbledon champion and one of the greatest players in the history of the sport.

The grass courts are no longer as fast as they once were, and the Serbian seems more comfortable than anyone else on this “new” surface. After two high-quality sets slip away, Sinner has an opportunity to reopen the match in the third, earning a set point.

Djokovic responds with a winning serve, holds his service game, looks towards the crowd and mimics wiping away tears. Shortly afterwards, he comfortably wins the tie-break and secures another place in the Wimbledon final.

The Beginning of a New Sinner.

Matches make players, and it is through these three defeats that we catch a glimpse of the emotional vulnerability of a reserved young man like Jannik Sinner. Along the way came other painful losses too, against Rune in Monte Carlo and Tsitsipas in Australia, along with the lingering feeling that something was always missing on his path to greatness.

But after Wimbledon came the summer, a new level of form and a more complete game than we had ever seen before. Week after week, match after match, but above all victory after victory, Sinner began to play with greater freedom. Most importantly, he began to enjoy himself.

The big wins followed. First Alcaraz, then Medvedev for the first time, and finally Djokovic, twice in the space of a single week. The Sinner of 2023 was a player who had matured both technically and mentally, capable of turning those emotional vulnerabilities, often overlooked, into one of the greatest strengths of his game.

As the season drew to a close, he was flying, smiling and genuinely having fun. By the end of the year, 16 of the world's top 17 players had lost their most recent match against him, a testament to his extraordinary growth and the variety of solutions he now brought to the court, thrilling both fans and experts alike.

We had grown accustomed to the young prodigy who could impose an unsustainable pace from the baseline on almost any opponent. Yet, as has happened to many athletes before him, when physical and mental clarity began to fade, he often struggled to find alternative solutions, retreating into his own world.

From those defeats, the very defeats that seemed capable of slowing his rise, Sinner learned to understand himself and improve. He embraced perhaps the most difficult lesson for any young athlete to grasp: that within defeat lies the key to winning again.

Jannik’s Secret.

Tennis is a sport built on method, shaped by small, incremental steps planned down to the finest detail. Yet when the crucial moments of a match arrive, it is emotion and creativity that take control.

In tennis, there is no time limit. Victory belongs to the first player who reaches the finish line, even if it means staying on court all day. In any process of growth, learning to nurture your own enjoyment is the key to meaningful development. Every journey encounters obstacles, but knowing when to embrace the moment and feel good about where you are helps you maintain a broader perspective beyond the present.

Today, Jannik Sinner is world number three. In 2023, he won four titles, including his first Masters 1000, and finished runner-up at the ATP Finals in Turin. Thanks in large part to his inspiring performances, Italy also lifted the Davis Cup for the first time in 47 years. Then came the perfect start to 2024, with his first Grand Slam triumph at the Australian Open.

And us? After these first victories, we cannot wait to watch and talk about his next match, simply to see him happy. Because perhaps that is the true secret of sport. Or maybe, quite simply, it is the secret of life itself.

What drives you?

すべての情熱の裏には、語るべき物語がある。あなたの物語は?
最も魅力的なストーリーと、忘れられない体験をもう一度。
ヤニックであるということ。シナーの思考の内側。 スポーツを愛する人へ

強さ、冷静さ、控えめさ、そして極めてプライベートな存在。大舞台のプレッシャーに影響されていないかのように見える若者の成長を、私たちは見てきた。しかし、その内にある脆さこそが彼の絶え間ない進化と、近年の勝利の本質的な深さを明らかにしている。
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フランチェスコ・バニャイアとマルク・マルケス インタビュー スピードを愛する人へ

マイクはオフに、しかし思考は研ぎ澄まされたまま。フランチェスコ・バニャイアは、自身のスポーツへの向き合い方、「Go Free」の意味、そして最大の挑戦について語る。それはライバルとの戦いではなく、自分自身との戦いである。 長年にわたる支配、激闘、そして復活の末、マルク・マルケスは新たな章を迎えた。それはドゥカティで迎える最初のシーズン。カラーも、環境も、視点も変わった。しかし勝利への渇望は変わらない。サーキットの外にまで踏み込み、その人物像、ドゥカティとの関係、そして尽きることのないエネルギーを紐解くインタビュー。すでに歴史を築いたライダーにとって、「再出発」とは何を意味するのか。変わらぬ笑顔とともに、新たな挑戦に挑む。
詳しくはこちら
From Raceway to Runway. インスピレーションを求める人へ

オートバイという神話は、今なお人々の価値観やライフスタイルを形づくり続け、世代を超えて夢をかき立てている。
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On and Off Road: Route to Olympus. 冒険を愛する人へ

エドアルドとアンドレア。ドゥカティのプロダクトマネージャーとプロダクトスポンサーである2人は、このモーターサイクルの能力を試すため、さまざまな地形を越え、オリンポス山頂を目指した。この旅が証明したのは、真の限界は道そのものではなく、出発しようとする意志にあるということだった。
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